Personalized
Brand Photography
Branding is more than just a logo, colours and fonts. Your visual identity is actually made up of lots of different elements, including photography! Sure, a great headshot goes a long way, but having a gallery of personalized, creative, and professional images that accurately represent your vision can make your brand and business come to life.
What is Brand Photography?
Brand photography is a visual representation of your business, and fits with your brand identity through the use of colours, tone, props, sets and more. They can include photos of you, your team, your products, your process, your space and other things that make your business unique.
To make your business look it’s best, you’ll want a range of consistent, well-crafted photos that will keep your business looking tip-top across all of your marketing material over time.
Why do a Branding Session?
Make your business more relatable to your clients.
People want to connect with people and see the face behind the company. Brand photography allows potential clients to see who they will be working with, get a glimpse into the process, and imagine themselves being a part of that experience. Photos with humans in them take your products and services from concept to reality as something tangible, achievable and desirable.
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Share the WOW behind your business.
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People form a first impression in just 50 milliseconds, so you only have a moment for that all-important first impression! Good quality, consistent, professional brand photography draws potential clients in and makes them want to learn more about YOU, your vision, your products, your unique offerings.
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Increase online engagement.
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In the world of marketing, visual content has much better engagement than text-only content. 65% of marketing execs say photos, videos, illustrations, and infographics are key to communicating your brand story; Facebook posts from brands that included images earned 87% of all engagements; tweets with images receive 150% more retweets than tweets without images; articles with an image once every 75-100 words received double the social media shares as articles with fewer images; Facebook posts with images see 2.3X more engagement than those without images.
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Create brand consistency.
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Logo, check! Colours, check! Fonts, check! Imagery...stock? If your photography doesn’t match your carefully curated brand, you’re going to have trouble maintaining consistency. All your visual elements should work together cohesively to connect with your clients in an authentic, unique way that truly represents YOU.
What do I do with all my Brand Session Images?
Ok, you've got your gallery and it looks amazing, but what are you going to DO with all these images?! Brand photography is an investment, and you want to use your new content to its fullest potential. Here are some of the ways I encourage my clients to use their images!
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Social media profile photos
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Social media content
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As the graphics for your paid ads
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On your website's about you page
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To showcase your products or services on your website
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In blog posts
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In your email newsletter
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On your business cards
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To introduce yourself in a webinar
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Throughout proposals, services documents, or portfolio packages
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Within client thank you notes
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In your email signature
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Throughout your online course content
Book Your Brand Session
So much more than a headshot.
I know, I know. Getting your photo taken and posing for content images was not on the top of your to-do list today. But I promise it will be fun, creative, and I'll give you images that will truly be a representation of what you have to offer the world through your business.
All my sessions are designed around your content goals, brand identity, and budget.
I'd love to chat about your vision for your images and put together a personalized branding session that puts some razzle dazzle in your brand presence!
